Tuesday, August 11, 2009

Company matters!

Adolf Hitler once famously said "Company maketh a man"! And that, to almost every extent is what matters. The world around is majorly hostile to new bees like us. So, what we really need and have to look for is a great company…..not in terms of organizations, but in terms of people whom we can trust. Simply said, we need Mentors. At every stage of an budding entrepreneur there is an agitated need of a shepherd who can drive us to the healthy pastures. We cant escape that need, whatever way, if we wish to expand and prosper our business.
Thus the need arises to be at places where we can find them and more importantly we need to be prepared enough to atleast attract a conversation with such big shots. Lets go one by one about these two.
When it comes to places where you can spot them, the biggest challenge is on our part to recognise them. The concern of them coming to us lays far off ;) as of now. We will have to spend some regular time at associations, clubs etc where people in the stream of business of our interest generally gather (for whatever purpose). Apart our physical presence, we should be very regular in the online forums and communities where people of our city or state atleast meet and talk over general challenges and prospects of their businesses.
Now, the preparation part……we need to have atleast one fake idea if not real. The idea of our business! Some dream outline of our would be business. We gotta dream descriptive enough about this, coz the questions that come from them should not be left clueless in air. We have to have some or the other immature if not thought of, answers to their queries about our business proposal. You now know, its time to dream real hard about the hardships our startup would face in its starting years and you should know some or the other solution to it….doesnt matter if that is achievable within our scope or not.
Ok, time for some PR skill enhancement. If you are of the kind who hesitates to talk in general, give up man! You can survive in your own business if you are of the shy or egoistic kinds. Whatever you have that can be hurt, leave it at your doorsteps before leaving for business. When you are out to make money, u don’t mind anything other than your own business. “mind your own business” has been largely polluted and wrongly used. It has a lot more fair sense to it. Minding your business means, you will have to do anything and everything that people like, and forgive everything that comes as a harsh criticism to you. If its your mentor, then you need to be the maverick who is ready to risk it all to be one big shot. If you can catch hold of even one, its going to be the biggest aid you could ask for. He will make you known to others like him. Don’t ever lose charm or your spirits till u find one.
Its time to get on foot now, right? We have been thinking and planning from quite some time now. We now need to be available at the right places now onwards ;) Search such spots, spend time and efforts and don’t let any leaf unturned. Play all the magic you got within to woo someone :)

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